Learn How Your Website Speed Affect Your Sales
Congratulations for having a website or web presence for your business because you finally embraced digital technology! Sure enough, when you first launched your website, your sales were a boom because you have good quality web design, informative contents, awesome infographics, and interesting web page. However, as time passes by you might have also noticed your sales gradually decrease making you think that there’s something wrong with your website or your marketing strategies. Before redoing your whole website, you might want to check your web speed because your website might still be good but the data is running slow as a result of larger audience visiting your web page. Better talk to your web designer or an IT specialist to make your web speed faster because if your website is running slow, you definitely have a problem.
Consumers today really hate a very slow website, and studies show that a lot of shopping carts are abandoned because of speed issues, and customers do not want to waste their time and money dealing with a poorly running web speed. Many business owners thought that having an impressive website is what it will give them a good impression, but the real score is that consumers first notice the speed, so it is important to have a reliable speed for your website’s loading time. If you have a web page that loads quickly then that is a good indicator that you are professional, reliable, trusted, and reputable. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Keep in mind that your customers regard speedy sites as a necessity and not as a luxury, and that website that takes more than three seconds to load are usually the ones that are mostly abandoned. If your web page starts to run slowly, most customers just quit trying and leave, and it does not matter if a customer just clicked and entered your website or is already checking out.
Google and other major search engines are not really a fan of slow websites, they tend to rank slow websites low affecting search results. Reality bites, and you have to adapt to changes and wants and needs. It is important to have a website that focuses on customer satisfaction, providing customers what they demand, need, and want.