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How to Choose a 3D Rendering Service

As a real estate professional, interior designer or architect, helping your clients picture their next new office or home is not constantly trouble-free. Next to an onsite visit, the most effective way to get a client on board is to present renderings that are not just precise but also inspiring – if only all 3D rendering services can meet that expectation.

The true challenge in presenting 3D renderings thus lies in picking the right people to perform the job. Here are pointers that can be useful:

Experience

If you’re involved in commercial real estate, you’ll have to find a renderer with a wide-ranging portfolio of buildings and complexes that are like the properties you’re trying to sell to your clients. If you chiefly sell houses or condominiums, try to find a renderer who has substantial experience with those project types.

Furthermore, if you’re in a rural area, be sure the renderer is particularly experienced with plant life and landscapes. Similarly, for an urban-based venture, you’ll need a renderer who grasps what the people in that city dress like, the way they move, and what scenes will probably take place in the outdoor renderings of that certain project. A rendering that is too general or lacks any of such qualities might not be received well.

Price

While you ought never to pick out a renderer entirely by their rates, you need to also ensure that you’re not being charged above a decent market price. The answer is to shop around. As a rough guesstimate, expect to pay at least $1500 for a high-quality rendering plus an extra hundred dollars per second for animations.

Flexibility

A rendering will may not be perfect on the first iteration. You may wish to try out different lighting or times of day or numbers of people in the image. Due to this expected back and forth, you would like a firm that has pleasant staff who are flexible enough. Don’t work with a renderer who applies per-revision charges. Ask upfront for a quote, which should include a package fee for all revisions. This saves you both time and effort, and makes you realize your vision without breaking the bank.

Value

What you may discover is that the services that at first appeared overpriced could actually turn out to come with the best value. Should your rendering or animation be pivotal to the campaign and so much is at stake, it’s preferable to select the firm that brings you results and not merely a pretty picture. Usually, the firm that charges a higher flat fee but allows multiple revisions until the client is satisfied, becomes less expensive than the one that charges a lower rate upfront, but pads your final bill with per-revision charges. Often, the firm that charges a more expensive flat fee but allows unlimited revisions until the client is satisfied, winds up to be cheaper than the one that charges a lower rate upfront, but increases your final bill with per-revision rates.
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