Does Technology Have the Ability to Fix the Rift and Rivalry?
It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Communicate and collaborate well.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In such scenarios, where neither of the team speaks to each other, your business will be ruined hence the need to have a structured channel for communication like Celigo – the smart cloud integration platform as a service is an app for everything, which has a channel like the one in Slack.
However, communication and team work is important as both department depend on each other to increase sales. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. Both team creating content makes it easier for the sales team to close more sale deals.
Form an SLA
It is important that both teams know where they stand. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.
However, over time ensure that you measure your SLA so that you can know if it is working. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.
The consistent buyer journey.
After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.
This is the most crucial aspect of sales, since most companies fail by giving the sales team the wrong information of a product or a repeat of what they have been hearing over and again from other sales team.
That is why it is crucial to use Celigo – the smart cloud integration platform as a service is an app for everything that can integrate your sales and marketing team for easier communication.