How to be Your Own Sales Brochure Designer
To have an easy way of marketing your business, then you have to use some brochures. Direct mail campaigns still generate some money. It’s estimated that advertisers who spend $167 per person on direct mail sell get a return of 1300% in return!. Having published marketing campaigns in a shop can help with advertising efforts, and certainly, will offer you marketing collateral for email campaigns and trade shows.
Be Your Brochure Designer.
You do not need to graduate with a degree in graphic design to do some design work. You can easily come up with an engaging brochure as long as you put your mind into it. The tips below will come in handy.
First, ensure that you have the right content for the brochure in place. Professional designers understand that using effective language and hitting the perfect points can make sure that your designs will meet your client’s needs.
Think about the frequently asked questions when clients use your services or when they come to your shop. Take into account whatever you consider being your best selling points are and highlight them.
A leaflet designer knows it is ideal to keep things easy and streamlined rather than flashy and complex. You should focus on the message rather than use of some funny shapes. It is recommended for one to use the simple two fold format for the initial brochures. A simple brochure is good enough for marketing as long as they convey the right message and you get a response from your customers.
Go For Branding.
Is picking out colors and fonts for the brochure a problem? The solution is to go for branding. Use colors and fonts that are similar to the ones used by the company or on the company website. This helps the customer to relate certain colors with your brand due to consistency. You can also come up with a logo if you do not have it already and also add it to your brochure.
You do not want to get a customer to pick up your brochure only to throw it away. You have to add value by giving something extra other than business information. Do not just discuss services offered and working hours, rather talk about why individuals should choose your company. Could it be because you use high-quality ingredients or your years of experience? .
Do Not Forget Your CTA.
After a customer gets your brochure, what do you want them to do with it? You should indicate whether you need them to buy something from you of making contact for more information.
A Call to actions (CTA) prompts your clients to act on the brochure. Occasionally just using phrases such as “contact us now” or “see ____ for more info” can be sufficient to make them do it.